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Procter & Gamble to split off its Duracell business, beginning its big overhaul | Canadian Business

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Oct 24, 2014 Michelle Chapman And Candice Choi, The Associated Press

Procter & Gamble is removing its batteries and making Duracell a stand-alone company.

The world’s largest consumer products maker, which acquired Duracell in 2005, has been trimming its product lineup to focus on its top performers. After it finishes jettisoning more than half its brands around the globe over the next year or two, P&G said it will be left with about 70 to 80 brands.

http://www.canadianbusiness.com/business-news/procter-gamble-to-split-off-its-duracell-business-beginning-its-big-overhaul/
 

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